Asking this question is the same as asking if you need to pass an exam to know whether you have graduated to the next level. It is something like playing a soccer match without the goalpost. Where would you get if you did that? Would anyone know who won and who lost? Doing ecommerce business is much the same. In order to know where you are headed, you need to fix a roadmap.
Fledgling business line, still
Despite all that technology has ushered in, ecommerce is still inchoate. Although its possibilities are limitless, ecommerce has a long way to go before it can be termed as complete. It is still infantile, in a sense. Regulations and compliances are yet to be put in place fully. So, whatever this crop of ecommerce entrepreneurs does will serve as the path the next generation has to follow. That is why it is necessary to create goals and make sure they are fulfilled.
Defining an ecommerce roadmap
An ecommerce roadmap is, in simple terms, as its self-explanatory nomenclature says, a plan for the future of the business. A roadmap is the route to the target that those in ecommerce business set for their business. Using this as a reference, they can gauge how they performed over different points of time in their journey. A roadmap is not a goal; it is the means to one. Ecommerce businesses could be aware of what they want to achieve over a fixed point of time; an ecommerce roadmap is the trail they have to take to reach there.
The difficulty of having an ecommerce roadmap
So, how does one chalk out a roadmap in an industry that still has to grow? This is the real challenge to carving out a roadmap. Chalking out a roadmap may not be very complicated for a business that has settled in; but for an emerging business, it is all the more difficult. What makes an ecommerce roadmap doubly difficult to carve is that this business is entirely dependent on technology, which keeps changing drastically over a short period of time, making everything that was followed till then out-dated.
Keen understanding of the business
Changing scenarios present the greatest challenges to any roadmap; at the same time, it is also this environment that defines the foresight any business has. It is no doubt easier said than done, but once a business has its ears to the ground and is sensitive to all the happenings in the industry, having a roadmap for ecommerce is not impossible. Businessmen with a keen acumen have the knack of foreseeing where they are headed. This is something that a sharp businessman should be able to accomplish without being too much off tangent.
Fledgling business line, still
Despite all that technology has ushered in, ecommerce is still inchoate. Although its possibilities are limitless, ecommerce has a long way to go before it can be termed as complete. It is still infantile, in a sense. Regulations and compliances are yet to be put in place fully. So, whatever this crop of ecommerce entrepreneurs does will serve as the path the next generation has to follow. That is why it is necessary to create goals and make sure they are fulfilled.
Defining an ecommerce roadmap
An ecommerce roadmap is, in simple terms, as its self-explanatory nomenclature says, a plan for the future of the business. A roadmap is the route to the target that those in ecommerce business set for their business. Using this as a reference, they can gauge how they performed over different points of time in their journey. A roadmap is not a goal; it is the means to one. Ecommerce businesses could be aware of what they want to achieve over a fixed point of time; an ecommerce roadmap is the trail they have to take to reach there.
The difficulty of having an ecommerce roadmap
So, how does one chalk out a roadmap in an industry that still has to grow? This is the real challenge to carving out a roadmap. Chalking out a roadmap may not be very complicated for a business that has settled in; but for an emerging business, it is all the more difficult. What makes an ecommerce roadmap doubly difficult to carve is that this business is entirely dependent on technology, which keeps changing drastically over a short period of time, making everything that was followed till then out-dated.
Keen understanding of the business
Changing scenarios present the greatest challenges to any roadmap; at the same time, it is also this environment that defines the foresight any business has. It is no doubt easier said than done, but once a business has its ears to the ground and is sensitive to all the happenings in the industry, having a roadmap for ecommerce is not impossible. Businessmen with a keen acumen have the knack of foreseeing where they are headed. This is something that a sharp businessman should be able to accomplish without being too much off tangent.
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