A promotion is a sure-fire way of attracting customers to your ecommerce website. Promotions are usually occasional and don’t happen on a daily basis. The aim is to push a few products at a particular time of the year when customers are more likely to buy. While this is the primary aim; a promotion is also a way of making customers come back for more from time to time. Given that these are the twin intentions of a promotion, some care needs to be taken in the choice of words. Some words can have a magnetic effect on customers, while others would turn them off. Research has shown that a few words or expressions tend to be viewed unfavourably by the customer.
Pompous words!
Always remember that an ecommerce website is meant for selling products, and is not a place for showing off the depth of its vocabulary. For a creative person who may have spent a good deal of her career honing her writing skills, it is always difficult to suppress the urge to write creatively. But note the major difference –writing creatively is different from writing pompously. An ecommerce website is usually global and hence caters to customers who are from all parts of the world, many of whom are not native English speakers. Writing high-sounding, grandiloquent terms could deterthem from buying from the website. Keeping it simple and straight is the way to go.
Roundabout expressions
Selling a product does not need too muchmore detail than is necessary to make the visitor understand what the product is about. About the only information any visitor to an ecommerce website expects is what the product is about, and how it could help her.Anything more than that is not likely to make the customer any closer to the purchase. It is well known that web viewers’ attention span is much limited compared to that of readers of print. So, the faster you come to the point, the better.
A few must-avoid terms
A promotion is meant to attract as much as possible. There are some words that are known to be catchier than others. Try to model your promotions on these words and try to avoid some that are known to act as repellent factors. Some of the words any promotion must avoid to avoid being turned away are:
“No obligation”: This gives the impression that there is some hidden bait.
“Sign in”: This could scare a customer away because she might think that signing is a way of pulling her to the purchase.
“Deal”: When you use this word, this is likely to give the customer the impression that there is something deceptive about the whole sale.
“Buy today”: This, along with the related expression, “buy now”, can be quite a put-off. These expressions are almost like demanding the customer to buy.
Pompous words!
Always remember that an ecommerce website is meant for selling products, and is not a place for showing off the depth of its vocabulary. For a creative person who may have spent a good deal of her career honing her writing skills, it is always difficult to suppress the urge to write creatively. But note the major difference –writing creatively is different from writing pompously. An ecommerce website is usually global and hence caters to customers who are from all parts of the world, many of whom are not native English speakers. Writing high-sounding, grandiloquent terms could deterthem from buying from the website. Keeping it simple and straight is the way to go.
Roundabout expressions
Selling a product does not need too muchmore detail than is necessary to make the visitor understand what the product is about. About the only information any visitor to an ecommerce website expects is what the product is about, and how it could help her.Anything more than that is not likely to make the customer any closer to the purchase. It is well known that web viewers’ attention span is much limited compared to that of readers of print. So, the faster you come to the point, the better.
A few must-avoid terms
A promotion is meant to attract as much as possible. There are some words that are known to be catchier than others. Try to model your promotions on these words and try to avoid some that are known to act as repellent factors. Some of the words any promotion must avoid to avoid being turned away are:
“No obligation”: This gives the impression that there is some hidden bait.
“Sign in”: This could scare a customer away because she might think that signing is a way of pulling her to the purchase.
“Deal”: When you use this word, this is likely to give the customer the impression that there is something deceptive about the whole sale.
“Buy today”: This, along with the related expression, “buy now”, can be quite a put-off. These expressions are almost like demanding the customer to buy.
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