Adgregate Markets measures the
effectiveness of a Facebook store in
acquiring a retailer’s fans by comparing
Facebook store MAus (Monthly Active
users) to the corresponding retailer’s
fans. As illustrated below, this MAu/
Fan Acquisition Rate is now averaging
over 2% across a number of live
Facebook stores and trending upwards.
This success illustrates the efficacy of
Facebook as a customer acquisition
channel, where retailers can quickly
jumpstart Facebook store traffic by
publishing wall posts. With more
and more leading retailers launching
successful stores in Facebook,
e-Commerce website traffic will
continue to decline.
Adgregate Markets measures the
effectiveness of a Facebook store in
acquiring a retailer’s fans by comparing
Facebook store MAus (Monthly Active
users) to the corresponding retailer’s
fans. As illustrated below, this MAu/
Fan Acquisition Rate is now averaging
over 2% across a number of live
Facebook stores and trending upwards.
This success illustrates the efficacy of
Facebook as a customer acquisition
channel, where retailers can quickly
jumpstart Facebook store traffic by
publishing wall posts. With more
and more leading retailers launching
successful stores in Facebook,
e-Commerce website traffic will
continue to decline.
effectiveness of a Facebook store in
acquiring a retailer’s fans by comparing
Facebook store MAus (Monthly Active
users) to the corresponding retailer’s
fans. As illustrated below, this MAu/
Fan Acquisition Rate is now averaging
over 2% across a number of live
Facebook stores and trending upwards.
This success illustrates the efficacy of
Facebook as a customer acquisition
channel, where retailers can quickly
jumpstart Facebook store traffic by
publishing wall posts. With more
and more leading retailers launching
successful stores in Facebook,
e-Commerce website traffic will
continue to decline.
Adgregate Markets measures the
effectiveness of a Facebook store in
acquiring a retailer’s fans by comparing
Facebook store MAus (Monthly Active
users) to the corresponding retailer’s
fans. As illustrated below, this MAu/
Fan Acquisition Rate is now averaging
over 2% across a number of live
Facebook stores and trending upwards.
This success illustrates the efficacy of
Facebook as a customer acquisition
channel, where retailers can quickly
jumpstart Facebook store traffic by
publishing wall posts. With more
and more leading retailers launching
successful stores in Facebook,
e-Commerce website traffic will
continue to decline.
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