Tuesday, 24 January 2012

SMEs segment in India

In India, there are about 3.4 million small and medium enterprises which accounts for 42 per
cent of Manufacturing sector turnover and 35 per cent country’s exports. These SMEs employ over
17 million persons.
The SMEs segment in India is fast getting tacked by the larger companies, who are allays on the
lookout for new market avenues. Computer Associates – which has a healthy clientele among large
corporates – has huge plans to enter the security market comprising the Rs 10-Crore SME sector in
India, offering end-to-end security solutions to smaller players.
There is a huge unexplored market in India and the existing security offerings are scarce and
fragmented. Since the SME market is the largest spender on IT, it is the right time for an entry and also
because SMEs in India are under a great deal of pressure form the bigger customers to create a secure
e-biz infrastructure.
SMEs are increasingly seeing the benefits arising from e-commerce as expanded geographical
coverage giving them a larger potential market into which they can sell their products and services.
Some of the key industries that have high potential for early adoption of e-commerce are financial (stock
exchanges and banks), automobiles, retail, travel, IT and manufacturing.
For the SME sector, some of the concerns with e-commerce revolve around fear or eroding their
existing customer base and technical issues arising out of lack of computer expertise and the cost of
necessary hardware and software. These are some of the preview highlights of a survey conducted by
NASSCOM to determine the status of Internet and electronic commerce proliferation in India.

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