China 850(in Millions)
India 760 (adding 17m/month)
USA 300
Russia 215
Brazil 205
Indonesia 170
Japan 108
Germany 107
India’s democracy is more hospitable to social
media, notably to Facebook, although less than
2% of the population is signed up so far. More
importantly, that proportion has doubled in the past
year, with some 22 million today. Sixteen million of
those are males, outnumbering females by a factor
of almost three (in the US, females exceed males).
Finding a bride is still a high priority.
Indonesia already has 35 million on Facebook;
Turkey has 26 million; and Brazil (where there is
stiff local competition in the Portuguese-speaking
country) has 13 million, double the number only six
months earlier.
Russia’s leader at present is Facebook lookalike,
VKontakte, with 28 million users. Facebook is still
small there, but growing; Mark Zuckerburg has
specifically stated he wants to penetrate that
country’s market, as a prelude to invading China.
And Indonesia and Brazil top the stats for market
penetration by Twitter, each with 21%. The US, by
comparison is a humble 12%, while Japan sits at
17%. For a phenomenon in its early stages, these are
remarkable figures.
Local dynamics are important; Japan, for example,
has US-level Twitter usage, but only tiny penetration
by Facebook. Homegrown medium, Mixi, which allows
greater anonymity, has about 15 million members,
with a market cap of USD1 billion.
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