Usage of Social Media In Airline industry

1) ➤ SOCIAL MEDIA’S
OPPORTUNITIES ARE
CHANGING THE WAY MANY
HUNDREDS OF MILLIONS OF
PEOPLE COMMUNICATE
and, vitally, share information. The
behavioural change now under way is
irreversible. It substantially shifts the
information power balance towards
consumers. There is more to come.

2) ➤ SOCIAL NETWORKS TAKE
VARIOUS FORMS, EACH WITH
INDEPENDENT ORIGINS and
usually with different target markets.
Hence the value of connections between
the different media forms. Each has
very different potential uses (and risk
profiles) for airlines.

3) ➤ ONCE AN AIRLINE ENGAGES
FULLY IN SOCIAL MEDIA,
IT BECOMES A PARTICIPANT,
not automatically a leader. It discards
the levels of control over output that it
has been used to. But it will usually be
in a stronger position than if it does not
participate.

4) ➤ SOCIAL MEDIA OFFER
ONE-OFF OPPORTUNITIES
FOR INNOVATORS. First movers
can be rewarded disproportionately, by
using the media in a coordinated way.
But there can be no 10-year strategy.
Actions will need to be flexible and open to adjustment, as the media evolve.
Five years ago Facebook and Twitter
barely existed. They too will change
rapidly, or be replaced.