Perceived Benefits of Social Media in U A E

Social media appealed to most participants as both entertainment and for more practical reasons.
Survey respondents mentioned that they liked the games, tests, and gift-giving features of Facebook.
Their choice of a particular social networking site was based on the perception that it offered leads that
competing sites did not offer. For another popular site, YouTube, they liked the ability to comment
upon and rate videos. They liked the convenience offered by social bookmarking sites like Delicious
for managing and viewing websites. Flicker was mentioned as a means of finding excellent photos of
lesser known photographers.
In terms of more practical considerations, when surveyed about the potential benefits of social
media to improve a person's communication skills, an overwhelming number (97%) agreed. They
mentioned its aid in making communication more precise, in expanding vocabulary, and in developing
writing skills. Results also describe the usage and benefits of social media in professional employment.
When surveyed about which departments would be most likely to use social media to advantage, the
largest share (29%) went to Public Relations departments, while the second spot was roughly shared
equally by public government use ( 15%) and use by management (11%).