Any business that has a serious intention of growing should be having a roadmap. An ecommerce roadmap is, in simple terms, a plan for the future of the business. So, what is a roadmap? It is the route to the target that those in ecommerce business set for their business.
An ecommerce business roadmap is not a goal; it is the means to one. An ecommerce company may set itself goals, but the route it is going to take to get there is the ecommerce business roadmap.
Challenges
That anyone doing e commerce online needs a roadmap is beyond doubt. But in this particular industry, there are unique challenges. First, there are many new businesses which are not sure about where they will be headed over the long haul. So, for such ecommerce websites, it is a little tricky to chalk out an ecommerce business roadmap.
Secondly, and more importantly, website ecommerce is by nature dependant on technology, which as we all know, changes drastically over time. Any ecommerce business that draws out a roadmap based on factors of the present may have to encounter uncertainties brought about by new technologies, which could throw existing technologies and modes of business out of gear.
Foresight is the key
This is not to suggest that when you design ecommerce website, you will not be able to have a roadmap. A good businessman is one who can foresee the direction of his business, no matter what technology is present or will come up in the future. On this rests the chalking out of a roadmap and its realisation.
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