How does one make an assessment of the most popular products of the future in a highly lopsided, fragmented global market for ecommerce shopping?
The world over, there has been a phenomenal growth in the number of people who shop e commerce online. Yet, this growth is very unevenly distributed between the developed and developing economies, with a fair percentage of growth being witnessed in the emerging economies.
Any reference to what people will buy in the future will depend on a large number of variables. Some pointers can be had from a study Nielsen Company conducted in March 2010, during which it polled more than 27,000 Internet users in a wide swathe of 55 markets from across the globe, in the markets of the Asia-Pacific, Europe, Middle East, North America and South America.
These were the top five answers the study threw up:
- Books
- Clothing and related accessories
- Videos/games
- Electronic gadgets
- Music
Again, this is highly unpredictable and can change at any time. Yet, this could shed some light on what one can expect in the future. Whether these products are the definers of the future of ecommerce is difficult to say, but one fact is certain – e commerce online is not only here to stay, it is here to grow.
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