Communicate at the personal level with customers

Website ecommerce, as its term indicates, depends on the Net for its sustenance. In a sphere in which the Net pervades every of its activities, ironical as it may sound, communicating at the personal level with customers is vital.

This is often the most important way of establishing customer recall and eventually, loyalty. There is a flood of products for customers to select; so, how does one bring about personal communication in this industry which thrives on ecommerce shopping?

An ecommerce business has a lot to gain by sending out just an occasional personal letter. It does not have to speak anything about offers, no matter how attractive the ones the business is planning to have, is. It can just be a personal, informal greeting from the top brass of the online business.

While it is all too common to keep getting mails that we hardly open and consign to the recycle bin the moment we see it, a personal mail from the owner of an ecommerce business from which we have been buying, is sure to arouse interest.

It need not speak at all about ecommerce shopping. The ecommerce company can have its owner speak something about the user experience of the ecommerce site.

It can simply say a nice word or two about how important this customer has been to the ecommerce online. It can speak of a memorable event that the customer could have shown interest in. It can come up with many forms of communication that will go a long way in creating an endearing bond with the customer.