An ecommerce business is sure to face,
at some or another point, what integration strategies it has to
adapt, since ecommerce business is essentially about integration.
- What to integrate?
What to integrate depends on how
important what you want to integrate is to the ecommerce business.
Some factors your ecommerce business could take into account could be
where it stands in the industry, for how long it plans to be in the
business and so on.
- When to integrate?
Some functions may have to be
integrated at the start, while some need to be integrated at a later
time, which could be either midway through the business or at a later
stage.
- How much to integrate?
The website ecommerce could think of
integrating those functions, whose lack of integration will hinder
the smooth running of the business. Systems that have lesser
importance can also be integrated, in the possibility of their
importance increasing over time.
Whether it needs to weigh the option of
whether to integrate systems with one another or with the backend is
another important consideration for the ecommerce company. A typical
instance of some functions needing to be integrated with one another
is a standalone retail store. On the other hand, chain stores or
those that offer multichannel integration like eBay integration, eBay
store, Amazon integration and Amazon web services may need
integration with the backend.
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