What is it that the visitor to the
ecommerce site who wants to do ecommerce shopping sees first? It is
not the ecommerce software or ecommerce website development. The most
inviting part of the ecommerce website is the web ecommerce design
and layout.
It goes without saying that the most
important component of the ecommerce business is the ecommerce site.
This is the equivalent of the infrastructure in the physical store,
and houses everything from the ecommerce shopping cart tomultichannel retailing to eBay store to Amazon integration. That is
why it is most essential to have an ecommerce website that is not
only functional, but aesthetic as well. Creating a good first
impression is very vital in creating a positive opinion about an
ecommerce web site.
Never keep anything static
Display of products is undoubtedly the
most aspect of the ecommerce website. Display goes beyond just
arranging items in a proper order. They have to be made to look as
real as possible, because this is about the only element that a
physical store offers but is missing in an ecommerce site.
If it is a shoe that is being
displayed, the ecommerce site design should be such that it should
have multidimensional displays of the product. The ecommerce website
should be able to display how the shoe looks like from different
angles. It should go beyond the display of mundane details such as
size, price, etc. These are important no doubt, but looks should take
precedence over information. It is then that the visitor can be
expected to become a customer.
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