One of the challenges an ecommercebusiness faces is that of selling ordinary products. Of course, we
all know that a premium product often sells by itself. This situation
is all the more true in an ecommerce business.
When the ecommerce site is loaded with
products that are not indispensable for the consumer, how does one
sell them?
Let us take the example of selling a
cigarette lighter on an ecommerce website. This is a product that is
used by a smoker or by a non-smoker who gifts it to one. A product
like this offers many alternatives to the visitor. The customer doing
ecommerce shopping does not have to wait till the particular brand is
made available. If it is not, she would move over to another
ecommerce web site.
Create the chance of getting noticed
In this situation
of selling a generic product, ecommerce websites have one option:
They can make the product get noticed. A cigarette lighter can be,
for instance, placed beside a cigarette pack. It could also be made
to appear bright and exuberant in its display.
Colourful branding is a great way of
making a product noticed. In website ecommerce, ecommerce design is
very critical. Intelligent, intuitive and appealing design offers the
product a greater chance of being seen than one that is displayed
insipidly.
Doing ecommerce online and selling
pedestrian articles can be a challenge; yet, it can also be fun and
exciting if the e-retail wills it.
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