What would be a greater disappointment
for an ecommerce business than to have a customer walk out because
she was not able to make the payment? This happens when the ecommerce
site is unable to support different payment options.
Make payment options easier
The bottom line of good e-retail
business is to offer as many payment options to the online shopper as
possible. The fewer the payment options, the lesser the chances of
retaining the customer. This is why:
What would the ecommerce website
shopper feel like, if at the end of the shopping process, the card
she swipes is not accepted?
This can be a big
put off. It is likely to turn that customer off the ecommerce siteforever. That is why it is very important to offer more and more
payment options on your ecommerce website.
Get the services of more payment
providers
Ecommerce shopping is not all about
just getting the customer to visit the ecommerce web site in which
the visitor goes to the ecommerce shopping cart. It is the next steps
that matter.
It is a good idea to be affiliated to
payment option providers to facilitate more payment options. Yes,
this is not free service, but a small payment which yields enormous
returns in the form of more happy customers is a far more sensible
idea than limiting the payment options on the business ecommerce and
losing the customer for all time.
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