Ecommerce websites, like all other technology-dependant mediums, are
prone to change over time. From being html supporting pages to
interactive ones, ecommerce businesses have seen it all. It is now
the turn of video ecommerce to propel an ecommerce website forward.
What started as a
small trend when retailers such as Golfsmith, JC Penney, Moosejaw and
Verizon Wireless started inserting videos into their product website
seems to have unwittingly become a potential new wave.
Extended product
description
An ecommerce
business that uses an ecommerce site to sell its products will now
have an additional medium with which to take a product closer to the
shopper’s heart than perhaps ever before.
In static ecommerce
websites, we have alt texts to briefly explain products when we
scroll the mouse over it. In the case of video, description of the
product is not only more precise and elaborate; it is almost like a
person explaining it. That is the difference video makes to an
ecommerce business.
This translates to a
major, altogether new way of reaching out to customers in a way that
is bound to be paradigmatic. The effectiveness and proximity to the
product is enhanced to a dramatic extent.
Huge potential
One real factor that
could help video change the face of ecommerce is that it is adaptable
for mobile. Taking this a little further, video can play a central
part in marketing, like being effective in social media networking
and email campaigns.
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